I wrote about beat-sweeteners in my previous post and said I'd look at it in the business press next. It's certainly not hard to find examples.
You can pretty much pick up any copy of Fortune, for example, and find a CEO getting the pedestal treatment, though that diminishes somewhat in bear markets like now when execs are out of favor. But never fear, the heroes will return as soon as sentiment softens a bit.
But in thinking about this, I couldn't look past one story that's really stuck out in the past few weeks. It just so happens that it was a story printed two days ago in which The Wall Street Journal slobbered all over the TARP's chief investment officer front-page story headlined:
Bailout Man Turns the Screws
Business-Press Beat-Sweetening
Current Status: Blessed (1)
Seeded on Thu Apr 9, 2009 1:02 PM
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